Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
EDEXCEL GCSE BUSINESS 2.3.3 MANAGING QUALITY (COMPLETE LESSON) 233
This lesson includes a PowerPoint and a worksheet and covers:
The concept of quality and its importance in:
•The production of goods and the provision of services: quality control and quality assurance
•Allowing a business to control costs and gain a competitive advantage
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 2.3.4 THE SALES PROCESS (COMPLETE LESSON) 234
This lesson includes a PowerPoint and a worksheet and covers:
The sales process:
Product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service
The importance to businesses of providing good customer service
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 2.5.2 EFFECTIVE RECRUITMENT (COMPLETE LESSON) 252
This lesson includes a PowerPoint and a worksheet and covers:
Different job roles and responsibilities:
Key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff
How businesses recruit people:
Documents: person specification and job description, application form, CV
Recruitment methods used to meet different business needs
(Internal and external recruitment)
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123
This lesson includes a PowerPoint and a worksheet and covers:
How businesses use market segmentation to target customers:
● identifying market segments: location, demographics, lifestyle, income, age
● market mapping to identify a gap in the market and the competition.
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121
This lesson includes a PowerPoint and a worksheet and covers:
Identifying and understanding customer needs:
• What customer needs are:
price
quality
choice
convenience
•The importance of identifying and understanding customers:
generating sales
business survival
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124
This lesson includes a PowerPoint and a worksheet and covers:
Understanding the competitive environment:
Strengths and weaknesses of competitors based on: price, quality, location, product range and customer service
The impact of competition on business decision making
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.5.2 TECHNOLOGY AND BUSINESS (COMPLETE LESSON) 152
This lesson includes a PowerPoint and a worksheet and covers:
Different types of technology used by business:
e-commerce
Social media
Digital communication
Payment systems
How technology influences business activity in terms of:
Sales
Costs
Marketing mix
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151
This lesson includes a PowerPoint and a worksheet and covers:
Who business stakeholders are and their different objectives:
•Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government
Stakeholders and businesses:
•How stakeholders are affected by business activity
•How stakeholders impact business activity
•Possible conflicts between stakeholder groups
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.5.3 LEGISLATION AND BUSINESS (COMPLETE LESSON) 153
This lesson includes a PowerPoint and a worksheet and covers:
The purpose of legislation:
Principles of consumer law: quality and consumer rights
Principles of employment law: recruitment, pay, discrimination, and health and safety
The impact of legislation on businesses:
Cost
Consequences of meeting and not meeting these obligations
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
The concept and calculation of:
Revenue
Fixed and variable costs
Total costs
Profit and loss
Interest
Break even level of output
Margin of safety
Interpretation of break even diagrams:
The impact of changes in revenue and costs
Break even level of output
Margin of safety
Profit and loss
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.4.2 BUSINESS LOCATION (COMPLETE LESSON) 142
This lesson includes a PowerPoint and a worksheet and covers:
Factors influencing business location:
proximity to:
market
labour
materials
competitors
nature of the business activity
the impact of the internet on location decisions: e-commerce and/or fixed premises
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131
This lesson includes a PowerPoint and a worksheet and covers:
What business aims and business objectives are
Business aims and objectives when starting up:
• Financial aims and objectives: survival, profit, sales, market share, financial security
• Non-financial aims and objectives: social objectives, personal satisfaction, challenge, independence and control
Why business aims and objectives differ between businesses
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143
This lesson includes a PowerPoint and a worksheet and covers:
What the marketing mix is and the importance of each element:
● price, product, promotion, place.
How the elements of the marketing mix work together:
● balancing the marketing mix based on the competitive environment
● the impact of changing consumer needs on the marketing mix
● the impact of technology on the marketing mix: e-commerce, digital communication.
Written by Sarah Hilton for Revisionstation
EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144
This lesson includes a PowerPoint and a worksheet and covers:
The role and importance of a business plan:
● to identify: the business idea; business aims and
objectives; target market (market research); forecast
revenue, cost and profit; cash-flow forecast; sources of
finance; location; marketing mix.
The purpose of planning business activity:
● the role and importance of a business plan in minimising risk and obtaining finance.
Written by Sarah Hilton for Revisionstation
This complete lesson covers:
The roles and objectives of internal and external stakeholder groups
Owners, employees, customers, suppliers, government and the local community
The effect business activity has on stakeholders
The effect stakeholders have on business
This is written by Sarah Hilton for Revisionstation
This complete lesson covers:
The concept of limited liability
The features of different types of business ownership
Sole traders, partnerships, private and public limited companies
The suitability of differing types of ownership in different business contexts
Start-ups and established businesses
It is written by Sarah Hilton for Revisionstation
This lesson covers:
Organic growth
Increasing output, gaining new customers, developing new products, increasing market share
External growth
Mergers, takeovers – including horizontal and vertical, diversification
This lesson is written by Sarah Hilton for Revisionstation
This lesson covers:
The purpose of market research
Identifying and understanding customer needs
Primary research methods
Questionnaires, interviews, trialling, focus groups
Secondary research sources
Newspapers and magazines, census, websites and internal data
How appropriate different methods and sources of market research are for different purposes
The use and interpretation of qualitative and quantitative data in market research
The lesson is written by Sarah Hilton for Revisionstation
This lesson covers:
The 4 Ps of marketing and their importance
Product
Design, invention, innovation
Product stages of the lifecycle
Introduction, growth, maturity, decline
Pricing methods
Skimming, cost-plus, penetration, competitor, promotional
Promotion – point of sale
Price reductions, loss leaders, competitions, free samples
Promotion - advertising
Social media, websites, print media, television, radio
Place – distribution of products and services
Digital and physical distribution channels
How the 4 Ps of the marketing mix work together
The use of the marketing mix to inform and implement business decisions
Interpretation of market data
Changes in demand
target market and market share
changes in product
effects of promotion
This lesson is written by Sarah Hilton at Revisionstation
This lesson covers:
The use of segmentation to target customers
Age
Gender
Income
Location
Lifestyle
This lesson is written by Sarah Hilton for Revisionstation